I’m Melanie Blazevic, a Senior Product Designer and Design Leader shaping complex products and experiences. 👩💻
I’m Melanie Blazevic, a Senior Product Designer and Product Design Leader shaping complex products for people and businesses. I design products that make complexity feel simple and help teams turn ambitious ideas into products people can use.
With 12+ years of experience, I lead enterprise, B2B SaaS, and digital products from strategy through execution, turning complex challenges into intuitive, scalable experiences. My expertise spans Product Strategy, UX Architecture, Information Architecture, Interaction Design, Design Systems, Enterprise UX, B2B SaaS, and AI Product Design across web and mobile platforms.
I partner with product, engineering, and business leaders to define product direction, simplify complex workflows, establish scalable design foundations, and translate business goals into meaningful product experiences. I bring a systems-thinking and strategic approach to design, balancing user needs, business objectives, technology, and long-term product scalability.
EAG | Enterprise SaaS CRM | Simplifying Complex Automotive Workflows
I designed an industry leading CRM solution. The platform integrates with key systems, which includes the current VIN Decoder, and real-time integrations with suppliers like PGW, Mygrant, Pilkington, and Import Glass Corp. This enables live prices, availability, and electronic ordering of parts for seamless job fulfillment. To streamline operations, I designed administrator tools to assign users, and integrate with NAGS Data for part search and pricing.
Key features include the electronic invoice capability for third-party administrators such as LYNX, Safelite, and Quest, with EDI support to handle payment and rejection notices.
The platform will support a mobile application for iOS and Android, to enable remote updates by users and installers.
ACUVUE® | A Personalized Hybrid Mobile App For New Contact Lens Wearers
Discover A World Without Frames! 🤓
The mobile app is designed to tailor a personalized experience for first-time contact lenses wearers.
The app helps users feel confident, learn the basics, and connect with eye care professionals.
Brightline | A Seamless Cross-Platform Travel Experience | Connecting the Digital Journey
I redesigned the digital user experience for Brightline Trains, to create a seamless experience across web and mobile devices.
I designed and tested UI elements to ensure a user friendly interface for our guests. I collaborated closely with the product management team and business stakeholders to help shape tailored experiences that aligned with user needs. Also adhered with brand standards to provide strategic guidance on UX research methodologies and optimize usability.
Watsco, Inc. | Simplifying Complex HVAC Workflows Across a Mobile App Suite
The Contractor Assist mobile apps strive to make life for an HVAC professional easier, saving time and hassle through innovation.
The apps are available on the App Store and Google Play across 14 subsidiaries. Each app maintains the identity of the acquired business and continues to offer their product brand names. The apps create additional sales opportunities while providing an attractive exit strategy for the former owners of companies that are acquired.
Through B2C, customers have 24/7 availability, simplified shopping, access to a full catalog of products, up to date product information, transparent pricing and warranty look up.
My process is to identify customer needs, explore ideas with prototypes and collaborate closely with product managers and my team of engineers. I create process flows, oversee visual design stages, encourage simplicity and meet all requirements for the end user’s needs. User research, data and customer feedback help me validate solutions in order to deliver high quality and intuitive user experience.
Truck Delivery Mobile App | Simplifying Mobile Delivery Management for HVAC Operations
Truck Delivery is a mobile app to help streamline warehouse operations. A network where drivers have access to instant trip quotes and shipment tracking.
View, accept and edit routes. Drivers can also document proof of delivery and payment to complete a delivery.
Aeryus Chain Payments | Designing Complex Transaction Experiences
Aeryus ChainPayments is an iOS mobile app for cryptocurrency payments for B2C, B2B and C2C. It is the first complete transactional network built for digital currencies.
Aeryus aims to enable cross chain transactional data to be normalized and presented in a mass adoption format. Users can perform transactions and operate contracts efficiently.
Credit for Comfort | HVAC Financing Web Experience
Credit for Comfort is a multi lender financing web app for closing residential and commercial jobs. It can be used on an Android or iOS device, and desktop.
The app offers same day approvals to help customers close more and bigger jobs. Customers have access to
competitive rates, paperless applications, live application status, submission alerts, ongoing support, and integrated Prime and 2nd Look.
Financing options have approvals down to 500 FICO scores. Technicians can text or email customers their application to fill out at their convenience, and on their own device.








